Let’s take a curmudgeonly look at some recent commercials with a critical eye towards the actors and the ‘creatives’ behind them.
First off…Why do so many actors in commercials today behave like they’re on drugs?
It seems that in almost every commercial I see lately, the actors are very sedated…almost completely out of touch with reality.
Here is [...]

The other night I was browsing the Twitterverse via Tweetdeck when a friend of mine paid me a visit. Upon seeing my use of Twitter he commented, “You’re on Twitter!? That’s so lame!” When I asked him why, he said, “Because it’s lame.”
Beyond realizing that I may need to begin surrounding myself with more [...]

Here are 5 things that this curmudgeonly Twitterer could definitely do without - in no particular order:
1) Random quotes of profundity and inspiration.
Examples:
“If you want people to believe in you, be unbelievable! ”
“Aim at heaven and you will get earth thrown in. Aim at earth & you get neither. ”
“The awareness of our own strength [...]

As most of us know, a few days ago the Twitterverse semi-exploded as Ashton Kutcher and CNN raced toward a million followers. Beyond the incredible amount of exposure this gained all of the above mentioned entities, this flurry of activity also opened the floodgates to millions of new Twitter users. Sadly, it seems that the [...]

Here is the latest from Dannon for their ‘Light and Fit’ line:

Much like a previous commercial I discussed, this commercial makes terrific use of disgusting sounds to completely turn off the viewer.
With access to a pretty much unlimited supply of sound effects, one has to wonder why Dannon would use that particular slurping sound for [...]