In: Uncategorized
26 Apr 2009I love this new Sprint spot:
In: Uncategorized
26 Apr 2009I recently took a curmudgeonly look back at this year’s Superbowl ads and noticed an unfortunate trend. For the majority of the commercials aired there appears to be no story, no brand tie-in, no statement of benefits…no anything. Wait, there is SOMETHING in these ads. Typically, it involves random acts of violence resulting in extreme [...]
In: Commentary
22 Apr 2009Here are 5 things that this curmudgeonly Twitterer could definitely do without - in no particular order:
1) Random quotes of profundity and inspiration.
Examples:
“If you want people to believe in you, be unbelievable! ”
“Aim at heaven and you will get earth thrown in. Aim at earth & you get neither. ”
“The awareness of our own strength [...]
As most of us know, a few days ago the Twitterverse semi-exploded as Ashton Kutcher and CNN raced toward a million followers. Beyond the incredible amount of exposure this gained all of the above mentioned entities, this flurry of activity also opened the floodgates to millions of new Twitter users. Sadly, it seems that the [...]
In: Commentary
14 Apr 2009Here is the latest from Dannon for their ‘Light and Fit’ line:
Much like a previous commercial I discussed, this commercial makes terrific use of disgusting sounds to completely turn off the viewer.
With access to a pretty much unlimited supply of sound effects, one has to wonder why Dannon would use that particular slurping sound for [...]
In: OOPS!
10 Apr 2009Tropicana. We all know it, we have all drank it. What do I think of when I hear the brand Tropicana? I think of the arced text of the brand name on the carton, I think of a straw in an orange and I think of drinking OJ as a kid.
Around Januray of this year [...]
Here is the trailer for the new Beyonce Movie: Obsessed
I particularly like how the trailer not only gives away every twist and angle of the film, but also the ending. At 2:30, it is unusually long for a trailer and seems more like an actual summary of the film rather than just a teaser or [...]
In: Insider
4 Apr 2009K&G, the self proclaimed ‘Fashion Superstore,’ just popped onto my radar with their latest commercial. The spot disguises itself as an actual 911 call, with the caller’s reported crime being that her money was taken at the department store and all she got in return was a dress.
The main problem with the ad is that [...]
Mike Frizzi is a self-proclaimed curmudgeon. He is also a perceptive, curious and difficult to impress fellow who enjoys criticizing elements of advertising, marketing, social media and anything else he decides is worthy of his attention.
The 12 Steps in the Evolution of a Twitterer
In: Commentary
28 Apr 2009The other night I was browsing the Twitterverse via Tweetdeck when a friend of mine paid me a visit. Upon seeing my use of Twitter he commented, “You’re on Twitter!? That’s so lame!” When I asked him why, he said, “Because it’s lame.”
Beyond realizing that I may need to begin surrounding myself with more [...]